Thoughts

The Future...Forever?

Let’s say the entire world switches to plant-based meat analogues. Now what?

Meat: a Social Justice Issue

Slaughterhouses are sweatshops on steroids.

Tread Heavily — With Love

The concept of "footprint reduction" defines much of today's environmental discourse. Yet it also paints a rather depressing story about humanity where our very existence is destructive. Could there be a different story to tell?

Counterfeit Green

When imitation is not the highest form of flattery.

Eco — the World's Biggest Aspirational Brand

The future of sustainability is not green, but filled with every colour in the human imagination.